Adam Harter has been serving Financial Enhancement Group, LLC – an SEC Registered Investment Advisor located in central Indiana – as both Partner and Chief Investment Officer since 2001.
Harter also serves as head of all sports, media and entertainment partnerships within North America – this includes sponsorship deals for NFL, NBA and NHL games as well as more than 50 professional artists.
Early Life and Education
Adam Harter hails from Neenah, Wisconsin and attended Olathe Northwest for high school where he lettered three years in football under head coach Chip Sherman, earning all-conference status during his senior year.
As a student, Harter created work inspired by geometry and natural phenomena. For his thesis project, he investigated wave formation through 2-D and 3-D media such as relief prints on newsprint and intricate basswood sculptures to illustrate wave form.
Adam Harter serves as Pepsi Beverages North America’s Senior Vice President, Sports, Media & Entertainment where his focus lies in creating powerful partnerships across areas including Content Development, Music Publishing/Streaming/Downloading/Gaming and Celebrity Talent Management.
He exemplified his calling through projects such as the Pepsi Music Lab, an annual program established in 2021 that is dedicated to breaking down barriers and shining a spotlight on hip-hop artists on their way to becoming superstars – like Too Fiya, WNTRBRK and Kayla Starchild from its inaugural class.
Harter began working with special education students while living in Ohio and achieved his goal of becoming a full-time teacher by landing an opening at Boothbay Region High School three years ago. Here he now teaches one-on-one lessons as well as small group sessions.
Achievement and Honors
Adam Harter is Vice President for Pepsi and oversees their sponsorship programs in the NFL, MLB, NBA and NHL. In 2012 he was honored as one of Billboard’s 100 Most Powerful People in Music. Prior to this Adam earned three letters at Olathe Northwest while also becoming all-conference each season as an athlete; additionally he contributed two years playing basketball at Olathe Northwest with one winning team becoming history. Adam was inducted into Olathe Northwest Hall of Fame.
Harter was known for being a conservative and textualist judge during his time on the bench, according to The Review-Journal. He earned a reputation for being tough but fair during court proceedings while maintaining a “great poker face”. Additionally, he kept a picture of Marshal Bill Datthyn, who had died while on duty, displayed on his desk at all times.
Harter guided women athletes to more than 80 All-America certificates in cross country running and track and field, including four Olympic team selections in javelin. Additionally, his 1989 club team captured The Athletics Congress senior track and field national championship.
Harter took an innovative approach to his senior thesis by exploring wave form through 2-D and 3-D media ranging from relief prints on newsprint to intricate basswood sculptures. His works blended geometric shapes with natural phenomena while providing him with artistic freedom that advanced his practice beyond previous classes.
Adam Harter is a partner and Chief Investment Officer of Financial Enhancement Group LLC, an SEC registered investment advisory firm. As of March 2018, his net worth was estimated to be $20 Million. Harter married Jamie, his high school sweetheart; they share one son named Cooper; they currently reside in Phoenix Arizona. Harter also enjoys basketball; lettered three years in football under Olathe Northwest head coach Chip Sherman before becoming captain his senior year – leading them into their current success in life!