The Fat Barbie Campaign Promotes Healthy Living
The fat Barbie campaign has been criticized as promoting obesity. Despite the negative stereotype, this campaign promotes a healthier lifestyle. Here are some examples of toys that promote healthy living. Let’s begin with the Disney Store. Popular Disney Store doll is Ursula, the villain of The Little Mermaid. You can buy her in both the current line and the limited edition version starting in 2013. As part of an anti-obesity campaign, a slimmer version was created of Ursula in 2012. The Disney Store also featured photoshopped fat Barbie, fat Superman, and fat Playmobil figures as part of its anti-obesity campaign in 2009.
Numerous studies have looked at how young girls view fat dolls. As young as three-year-old girls have a bias against fat bodies. A fat doll drawing is considered “ugly”, while a thin doll drawing is considered “nice” or “cute”. Although Barbie dolls may be less tangible than line drawings, they are still as aspirational to many young girls.
Hairspray inspired the characters’ turnblads in the movie Hairspray. The film is about learning to accept someone for who they are despite their appearance. Play Along has made several Hairspray tie-in dolls, including Tracy and Edna. Many historical figures are also available in figures that look like a real person. DML has created a figure in 1/6 scale of a Wehrmacht cook.
There are also new Barbie shapes, such as curvy and petite. The curvy version of the doll has wider hips, bigger thighs, and a slight abdomen. These dolls are not available naked. They are available for purchase on the Mattel website and at some pharmacies. It’s important to note that while the new models aren’t exactly the same as the original, they are a welcome addition to the Barbie collection.
The company produced a doll for children that measured eight inches in the 1970s. It was called Ginny. She was joined by a ten-year-old sister named Jill and an eleven-year-old brother named Jeff. Both children went on to become teenagers and women in their twenties. A wide range of products were launched after the dolls became a huge success.
The company hopes the diverse Barbies will reflect the world of their young owners. Mattel introduced new hair textures and skin tones for Barbies last year. But the initiative could backfire. The initiative could backfire if girls try to swap out Barbie’s clothes with tall and curvy Barbies. And the curvy doll might try to wear the shorter and taller dolls’ skirts. This will be frustrating for Mattel and will frustrate moms as well as daughters.
Barbie was released with a more realistic body type a few years later. She was sold in sets to help the company increase sales. The company had to figure out which dolls would sell well together, to maximize diversity and marketability.