Neymar may be one of the world’s most recognizable footballers, yet he isn’t afraid to get quirky with his aesthetic choices – evidenced by his iconic boy band mohawk or wearing an eye-catching tie-dyed “sunga” bearing his national team’s colors during a World Cup game.
Now the PSG and Brazil striker is fronting an underwear and sleepwear range designed to promote sustainability for Superdry, in a three-year deal aligned with their environmental efforts.
Early Life and Education
Neymar’s story doesn’t begin on an immaculate football pitch, like many Brazilian boys’ do; rather it begins on its streets. Neymar grew up in Mogi das Cruzes – an impoverished neighbourhood often perceived as dangerous due to poverty-stricken living conditions and crime-riddled streets – which was home for him during his formative years.
He shared his childhood with sister Rafaella and mother Nadine; their closeness can be seen on social media and at public events.
Neymar was guided in his football career by his father, and they often shared laughs and playful banter together. They are frequently seen together sharing jokes or showing their playful sides; both men were known for exuding style both on and off the pitch; fans and media alike regularly admired Neymar for his unique haircuts and colorful tattoos, not forgetting his passion for shoes which caused him to spend over PS14k on footwear in one shopping trip alone! Neymar became famous for his stylish appearances both on and off the field; media often reported on these stylish appearances off the field; fans regularly noticed his distinctive haircuts and colourful tattoos – something fans and media alike regularly comment upon in particular; one shopping trip saw him spending over PS14k on footwear!
Neymar has won multiple trophies both at club and international levels. As one of the finest players worldwide, his on-field exploits have allowed him to earn huge sums of money through winning accolades.
He has earned millions through endorsement deals with major sponsors like Nike, Red Bull, McDonald’s, and Beats Electronics.
Recently, Neymar caused controversy when he displayed underwear with the Brazil flag printed on them during World Cup matches – something that violates Fifa regulations.
Nick Bosa and Shai Gilgeous-Alexander joined forces with footballer Kyle Walker for an irresistibly seductive campaign by Kim Kardashian’s menswear brand SKIMS, featuring their toned bodies, six-pack abs and tattoos in this provocative promotion.
Achievement and Honors
Neymar’s relationship to football shaped him into an icon, one that cannot be shed or changed and which became part of a global industry that reproduced him to serve domestic audiences as entertainment and room temperature entertainment. Although Neymar is beloved and celebrated, underneath it all lies an undeniable note of sadness. Football made him into an objectification of joy and talent that cannot be shaken off, something which rendered his existence something he couldn’t escape – one which turned into room-temperature domestic fluff for his fans worldwide.
He has won club trophies in France, Spain and Brazil along with an array of international medals. He holds joint top scorer for Brazilian national team history as a global superstar spanning sport, culture and (controversially in his case) politics too. In a film produced for Puma by Pele, Neymar dedicates his recent goal scoring record equalling feat to his hero Pele himself.
Neymar was born into a modest household in Mogi das Cruzes – commonly referred to as Sao Paulo’s dumping ground – where his father described as being far from rich. While Neymar came from humble origins, his talent for football and charm ultimately won people over.
Neymar became the highest-paid player in 2021 when he moved from FC Barcelona to Paris Saint-Germain for a record transfer fee of EUR222 million, becoming a world star overnight. Subsequently, he has featured prominently in campaigns by Puma and Nike before signing an endorsement deal with Superdry to promote their sustainable sleepwear and underwear range.
Neymar has taken advantage of this partnership by modelling a pair of black Superdry trunks, garnering great online attention with his decision to show the brand logo. Neymar previously used social media as a way of promoting his non-profit organisation, the Instituto Projeto Neymar. which works toward providing opportunities to those most in need in Brazil.
Neymar is among the highest-paid soccer players worldwide and is estimated to have accumulated an estimated net worth of approximately $200 Million due to a combination of salary from playing for Paris Saint-Germain (PSG) and endorsement deals.
He boasts an extensive list of brand ambassadorships, such as REPLAY Jeans, Gaga Milano and Diesel Fragrances, among others. Additionally, he is under contract with sports streaming service DAZN and an official partner of Konami (publisher of Pro Evolution Soccer games).
Neymar is currently in a relationship with Bruna Biancardi, an Instagram model. They regularly post pictures together on both of their respective social media accounts and have one child together: Davi Lucca. Both reside in Paris, France; Neymar reportedly gives away 10% of his income to his church as part of his faith tithing commitments.